A short video presenting the idea behind the DryTide waterproof backpack. Water covers 71 percent of planets surface. It is a source of life and fun. However, some things do work better when they are dry. Your clothes, phone, wallet, laptop, camera, snacks….they all need protection from the elements of nature. Introducing the DryTide backpack, first real waterproof backpack, that will keep all your gear safe and dry, no matte the weather. Walk into the storm with DryTide.
Camera&production: Alen Smola